In-house2024 to 2025Paid socialContentCommunity
Sublet Inn
Paid Meta plus in-house content that held zero vacancy across four Chicago properties.
4
properties at full occupancy
0
vacancy maintained
22 mo
in the role
2
channels, paid and organic
The problem
A co-living operator running four Chicago properties on short-term leases, where an empty room is lost revenue every single night and the sales cycle is measured in days.
What I built
- 01A rebuilt tenant acquisition funnel running from demand generation through to community integration, rather than treating the lease signature as the finish line.
- 02Paid Meta campaigns managed in-house, with listings optimized across the rental platforms that actually drove enquiries.
- 03Video and photo content shot in the properties, which mattered because the product is a feeling about a place and a floor plan does not convey it.
Result
Full occupancy across all four properties and zero vacancy maintained through the period.
Scope and limits
A small portfolio in one city. The occupancy result is real but it is four buildings, not four hundred.