Sublet Inn

I scraped all inbound tenant emails and built detailed audience personas from them. The target profile: ages 21 to 30, living within 38 miles of Chicago. Interests included outdoors, the arts, museums, hiking trails, independent film, music festivals, nightlife, dance, restaurants, yoga, photography, cooking, and cultural studies. Behavioral signals included frequent travelers, college students or recent grads, with fields of study in hospitality, political science, and psychology. Job titles ranged from interns and freelancers to graduate students and teaching assistants.

I built 6 ad sets segmented by audience type: Marketplace Lookalike (modeled off existing tenants), Students and Parents, College, Parents, International and Expats, and Students. Each set ran community video tours, housing showcase content, supporting ads with lifestyle copy, and direct messaging creative about affordable city living.