Rivet

The problem

An early-stage platform for independent artists that could describe its features clearly and its value badly, with onboarding that lost people before they understood what it was for.

What I built

• 01More than 50 UX and customer interviews, synthesized into a positioning report rather than a slide of quotes.
• 02A rewrite of onboarding and messaging driven by what artists actually said they were trying to do.
• 03A weekly podcast featuring music industry leaders, produced, edited, and distributed end to end, which doubled as business development.

Result

The research became the company’s go-to-market messaging. The podcast built a network of industry relationships that a cold outreach motion would not have reached.